What is advantages of modern GIS?

GIS has become somewhat mandatory. Our day-to-day myriad activities of life cannot go on without the helping hands of GIS.

Developed recently for the purpose of using and studying geographic information, geography underpins GIS and is the key to understanding it. It expresses and describes the locations of objects and features relating to the distribution and patterns of physical and human features that exist on the Earth’s surface.

Modern GIS
Before the advancement of modern GIS, analysis procedures would have been manually undertaken using transparent overlays or run through very slow and incompetent machines with far less power than today’s machines. GIS in the past mainly meant the information obtained from maps.
The indispensable advantage of modern GIS is that all the functionality for working with manifold sets of geographic data are assembled and automated within one piece of software with improved efficiency and speed.
The input, storage and display of geographical information are now realized in a computer and hence the features and themes can be manipulated, combined and analyzed to generate new information.

Different GIS software packages are available with different functionality and interfaces. ESRI is the world’s most popular GIS software package.

Common examples of GIS

Geographic information is as wide and varied from socio-economic or demographic data to physical and environmental data, treated as separate l ‘themes’ of similar types of information. Eg: Physical features or phenomena such as rivers, roads, forests, earthquakes, volcanoes, erosion, floods, vegetation etc. and Human features or phenomena such as population, migration, electoral territories, poverty, religion, health etc.
One such theme could relate to all the ‘rivers’ in a country. The physical features can include flooding and pollution. The location element is the postcode.
One of the main sources of ‘human’ geographic information is the Census. It records a large number of variables about every person in the a country including employment, housing and health. The geography element of it is the location of where people live.
Essentially, geographic information states WHAT is WHERE which needs to record these two elements somehow. Data can be captured from aerial photography, satellite images, field samples, land surveying, population censuses, global positioning systems (GPS) and government administrative records among others.

For combining geographic information themes, geography or location is used as the common denominator or the link. It has the potential to generate new information on patterns and relationships between multiple sets of geographic information that would otherwise be missed, and to aid in answering more complex questions or decision-making.

A typical example is Jon Snow’s investigation of Cholera in Victorian London in 1854. He identified the locations of incidences of Cholera against the location of water pumps, and noticed its gathering pattern around the Broad Street water pump. He identified the contaminated source and created the beginning of modern epidemiology. A map of just the water pumps or incidences of Cholera alone would have been of little value.

Again take the example of flood risk maps where the combined geographic information on the locations of properties and the locations of flood zones can help to identify properties at risk of flooding. This combined information is of huge value to environmental groups and insurance companies providing new information that would not be detectable otherwise.

Modern GIS has several advantages over the old techniques of map-making and information gathering. Some of modern GIS are:

1.Can cover large study areas (the whole world if necessary)
2.Deal with larger amounts of data
3.Can easily select any sub-study area
4.Can cope with frequent and infinite edits and changes
5.More powerful and resistant to damage
6.Quicker and more efficient
7.Less person, time and money

The Census is the most familiar examples of how GIS can store and display a number of large datasets for the entire country quickly and easily. Without the help of GIS, you would have had to search manually through records on your computer on telephone staff at the Census office to get information about your area of interest.

With GIS, data for any area can be accessed quickly and easily according to a location. We can now store and show maps and aerial photographs covering the whole of a country. For example, Multimap through which you can know exactly where every town and village in the UK was, you would be unable to provide the level of information that Multimap is able to do in just a few seconds. Essentially, you are able to customise your data to suit your needs.
GIS software has a large variety of tools of varying levels of complexity. Shown below are some core standard functions common to GIS software packages.
Query: Ask questions of feature attributes like: where is _? What’s the nearest_? What intersects with _?
Mapping and cartography: Visualize features and edit symbology and colours to create an output map with title, scale bar, north arrow etc.
Select: Classify features and their attributes that meet some criteria.
Distance: Estimate the distance between features.
Buffers: Rings drawn around features at a particular distance from the features.
Overlay: The display of diverse layers of information at one location.
Clip: Makes an input layer to the size and extent of a selected layer.
Merge: Merges multiple layers into a single layer.
Raster analysis: A complete separate suite of tools for raster analysis which includes classifying cells, deriving aspect and slope, mosaicing and calculating new cell values among many others.
3D: Data can be analyzed with ‘height’ in 3-dimensions for powerful visualization
Who uses GIS and Why?

GIS has evolved into a technology that is used by a huge number of industries and agencies to help plan, design, engineer, build and maintain information infrastructures that effects our everyday lives.

Use of GIS in different industry

Forestry: Inventory and management of resources

Police: Crime mapping to target resources

Epidemiology: To link clusters of disease to sources

Transport: Monitoring routes

Utilities: Managing pipe networks

Oil: Monitoring ships and managing pipelines

Central and local government: Evidence for funding and policy (eg.) deprivation

Health: Planning services and health impact assessments

Environment agencies: Identifying areas of risk from e.g. flood

Emergency departments e.g. ambulance: Planning quickest routes

Retail: Store location

Marketing: Locating target customers

Military: Troop movement

Mobile phone companies: Locating masts

Land ReGIStry: Recording and managing land and property

Estate agents: Locating properties that match certain criteria

Insurance: Identifying risk e.g. properties at risk of flooding

Agriculture: Analyzing crop yields

Regards
SBL GEOMATICS

Geomatics Services for Retail Industry -Business Geo intelligence

By understanding geography and people's relationship to location, we can make informed decisions about the way we live on our planet. Successful businesses use Business Geointelligence. Organizations can go beyond standard data analysis by using GIS tools to integrate, view, and analyze data using geography.

How do you choose a successful retails site?

Location is the often repeated mantra that empowers retail site selection success. Gis accelerates this success by identifying a site of high demand potential and visual exposure through our business geo-intelligence methods.

Geomatics has tailored solutions for specific business needs which include advanced geospatial modeling, statistical analysis, and cross-referencing of customer,
public and private data.

All these are designed to help companies identify, analyze, and prioritize the fresh and upcoming business prospects and optimize existing sales and marketing programs to enhance their profit potentials.

GIS help you make decisions on

1.Real Estate Management.
2.Planning New Locations.
3.Optimization/ Selection.
4.Planning Business Planning.
5.Territory Planning.

Input for the process

1.Demographics.
2.Expenditure potential.
3.Consumer segmentation.
4.Shopping center locations.
5.Your corporate or proprietary database.


Applications of Geomatics Services in Retail Sector

1.Evaluate current market position and identify under and over invaded submarkets.
2.Estimate the number of locations a market can support.
3.Understand the effects of competitive market moves.
4.Identify or finding the optimal expansion opportunities in a market.
5.Evaluate existing stores to spot over & under performers.
6.Measure the impact of new store openings, relocations,remodels, closures, and competitive acquisitions.
7.Identification of a series of existing locations that resemble the proposed location.
8.A compilation of maps and reports that highlight the crucial information about a potential site in a consistent and comparable manner.
9.Score potential locations based on the quality and composition of the expected trade area.
10.Assess the size and shape of a proposed store’s trade area based on urbanicity and competitive intensity.Store networks and prioritize capital investments based on predictive, multi-factor trade areas.
11.Optimize store networks; and localize marketing and merchandising.
12.Prioritize markets to enter, expand or exit.

GIS Benefits

1.Increase revenue potential by realizing market share.
2.Understand spheres of influence and gain knowledge of your trading areas.
3.Estimate sales and quantify market cannibalization.
4.Enhance performance of existing stores.
5.Prioritize retail expansion and optimize retail network strategies.
6.Improve returns on direct marketing and promotional campaigns with better.
7.Stimulate development strategies for improved results.
8.Reduce risk on long-term real estate decisions.


We hope you found it useful. For more information about the applications of GIS Services in various sectors Please visit the following link. http://www.sblgis.com

Thanks and Regards,
SBL- Geomatics
GIS Service provider